Digital Agency - Seventy Two was created by Stephen Smorgon in 2006 with the goal to create the leading consultancy specializing in online and digital technologies. The vision was to create an independent business consultancy empowering clients to maximize their existing online and digital presence, or, if necessary, rapidly develop and implement a digital strategy.

At Seventy Two Digital we passionately believe that online and digital technologies have the power to transform a client's business. We are not limited to specific technologies or products. This ensures unbiased solutions and more importantly, it allows us to select the right solution for the needs of your particular business or individual client.

Our existing partnerships include Fenton Stephens, Instinct Entertainment, Hayes Berry Tehan, Australian Jewish News, energetix biofuels, Committee for Melbourne, Isuzu Australia, Everlast, Mio Navigation Australia, Bikehub(Pacific Brands) and Malvern Star.

We wanted to find a name that encompassed everything to do with digital and not be limited to online. When a graphics file is created for the web, mobile phones, television or even iPods, the resolution of the file needs to be 72dpi for it to be displayed correctly. So we thought it was appropriate to name the business Seventy Two to reflect the work we were doing in the digital arena.

As a Smorgon company, Seventy Two Digital lives by and practices "The Smorgon Way". This is a list of values that has been passed down from generation to generation.

The cornerstone values of The Smorgon Way are:

1. Two heads are better than one and therefore key issues will involve consultation and discussion.
2. Everyone has a right to be heard in a non threatening environment and there is an expectation that the truth will be told.

These key values are underpinned by the following:

1. Our word is our bond. We will demonstrate a high level of personal integrity.
2. We are committed to satisfying customer needs and we expect to grow and develop the business, which in turn will increase shareholder value.
3. There will be 'No Surprises'.
4. We will be results-orientated by defining and measuring performance.
5. Relationships with employees will be mutually beneficial based on equality, trust and a commitment to safety, individual development and well-being.
6. We will promote teamwork and show consistent leadership.
7. We have a right to know how we are doing, and to be encouraged and supported to reach our potential.
8. We encourage behaviour that reflects the pursuit of quality and continual improvement in all our activities.
9. We will show respect for one another and for those with whom we deal.
10. We will be pro-active corporate citizens.

At Seventy Two, our working culture is characterized by energy, drive, sense of urgency and high level of professionalism. We value openness, honesty, commitment and are driven for continuous improvement.

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We have a strong commitment to our clients and will work together to help grow their business strategy and goals. We partner with them to develop marketing strategies for online and in other digital techologies. Whether that be in online media, mobile technology or website strategy, our aim is to help them reach their target audience everytime.

Some of the clients we are working with:

Partners:

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Online Business Development:

At Seventy Two, we understand web development from initial concepts through to finished websites. Many of our clients use Seventy Two to review a website’s usability and comment on their current functionality. This helps them create a web presence that will be directed towards the target market and work more effectively.

- Web content management systems
- Search tools
- Search Engine Optimisation
- Custom Web application development
- Project management
- Usability Testing
- Google Analytics placement

Marketing Consulting:

- Marketing Support and Strategy
- Strategic Marketing Plan
- Brand and Corporate Identity Development

Creative Development:

- Website and Intranet designs
- Online banner production
- Interactive presentations

Online Advertising:

- Online Media Planning & Buying
- Google Keyword buying
- Ad serving
- E-Newsletter development
- Consumer Promotions
- Generate Store traffic

Professional Refferal:

- Looking for a freelancer?
- Looking to partner with an agency?

Staff Seminars & Training:

Ongoing staff training and development is crucial if you want to improve business performance and meet your targets.
Without a well-trained, skilled team your business won't grow and prosper. There are a number of initiatives to ensure your staff have the right knowledge and experience required. Ask Seventy Two about their seminars that are run on an ongoing basis.

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Case Studies: coming soon

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